A Product Manager is someone who is, broadly, responsible for anything and everything – right from product conceptualization to product promotion. This includes managing the product through out the lifecycle of the product. Right from ideation, to inception, promotion and…
Category: Customer
‘Free’ is the term, you rarely associate with marketing plan of your business. As the saying goes – “Nothing comes for Free”. Right? And if it is about your plan to market your business, How can it be free? This…
Do you know your customers? Are you in touch with some of your customers? Do you meet and greet your customers, often? Whether you manage staff which is in direct touch with customers, or you are directly in touch with…
Focus Retention spending on customers who provide positive economic value. Why Customer Retention All of us, who have worked and managed any department in any industry, would have noted that every profitable customer who defects deprives you of a cash…
Not all customers are of equal economic value to a company. Differences in profitability are a function of several factors: In most cases the costs are roughly the same. Consequently, substantial sums are wasted on efforts to acquire and do…