A stealth startup is a business that is founded and launched with secrecy and away from public glare. Although, modern business wisdom suggests, that we make our business more visible even at the startup phase. Making yourself visible and heard…
Category: Strategy
The Israel high-tech industry has certainly earned the name Startup Nation as its capital Tel Aviv has become one of the hottest and most innovative tech hubs of the world. You may hear some refer to Tel Aviv’s tech hub as the “Silicon Valley…
Perhaps the area where the toughest and most risky decisions on resource allocation have to be made is that of involving product /s. For the choices are seldom clear cut and simple. However, the rule has to be simple and…
Business managers around the globe work very hard with great emphasis focused on the numbers. However, many a times all this hard work and energy is directed towards misplaced emphasis on what is not so important. I do not propose…
‘Free’ is the term, you rarely associate with marketing plan of your business. As the saying goes – “Nothing comes for Free”. Right? And if it is about your plan to market your business, How can it be free? This…
Even with organic reach declining, Facebook remains a crucial tool for marketers and businesses of all sizes and from various industries. They continue to use the platform to promote their products and services even though they need to spend a lot…
Most of those who work for Companies day in day out, also aspire to to get promotion. Promotion, in other words mean, higher responsibility and authority, more earning and greater level of recognition for your work. While performance, qualification, skills…
Great decision is made by Effective Executives. They concentrate on what is important and try to make the few important decisions on the highest level of conceptual understanding. These executives work on finding the constants in a situation, to think…
Company’s vision to Business Strategy to Marketing Strategy as a whole and with respect to Product Life Cycle. We have also discussed Pricing Strategy as an integral part of four P’s of marketing. From Strategic point of view, product life…
Remember the Marketing Strategy? The Four P’s of Marketing? Price is one of the ‘Four P’s’ of Marketing Mix along with Product, Promotion, and Place. And as with all the other P’s, getting Price right contributes to success of failure…