A Product Manager is someone who is, broadly, responsible for anything and everything – right from product conceptualization to product promotion. This includes managing the product through out the lifecycle of the product. Right from ideation, to inception, promotion and…
Category: Marketing
‘Free’ is the term, you rarely associate with marketing plan of your business. As the saying goes – “Nothing comes for Free”. Right? And if it is about your plan to market your business, How can it be free? This…
Even with organic reach declining, Facebook remains a crucial tool for marketers and businesses of all sizes and from various industries. They continue to use the platform to promote their products and services even though they need to spend a lot…
With a major shift of sales prospecting activity getting towards the Marketing Function from Sales Function, it becomes all the more important to close the gap between marketing and sales teams. Prospecting – Shift from Sales to Marketing If you…
From Business Strategy to Marketing Strategy. Now let us understand how to move from Marketing Strategy to Marketing Plan. Below mentioned explains the marketing plans and its various elements. From Marketing Strategy to Marketing Plan A marketing plan lays out…
I received queries and comments on previous blog on ‘Marketing Strategy‘. Some of the readers enquired about realities of Marketplace for a product or service which changes over a period of time. Product Life Cycles Market place realities for a…
We have discussed ‘Business Strategy‘ in a previous blog. Carrying forward, Where the Marketing Fits in? Every activity within the enterprise must align with the Business Strategy. It must do its part to achieve top-level goals and, ultimately the Company’s…